The Washington Times-Herald

Community News Network

January 31, 2013

Puppy Bowl and the growth of online cute

NEW YORK — When reporters from the New Yorker, "NBC Nightly News with Brian Williams," "Good Morning America," the Associated Press and, yes, The Washington Post have all convened upon one event, it must be important. An appearance by the president. A press conference about dignified matters, with plenty of throat-clearing and questions taken at the end. Something worthy of those camera crews schlepping pounds of gear.

Nope! It's puppies, 63 of them to be precise — the stars of Animal Planet's ninth annual Puppy Bowl. Journalists spent two days writing about puppies and taking video of other people taking video of puppies. Come Sunday, many more of them will be tweeting about those puppies. And here those puppies are, being discussed in a five-page web article and the 80 column inches of paper that several trees died for, as some readers will be sure to remind us. And many of you may be rolling your eyes.

But the rest of you will eat it up, because puppies — these puppies especially — are so very cute. So cute that in the nine years since the Puppy Bowl first graced our screens, adorable has become a television genre, an Internet phenomenon and a cash cow for both. Cute cannot be dismissed.

And thank goodness it wasn't in 2005, when Animal Planet executives green-lighted a crazy idea: to film puppies playing football as counterprogramming to the Super Bowl. It may have sounded like a lark, but they said yes. And now they are reaping the rewards: The Puppy Bowl attracts a larger audience every year, with 2012's show attracting 8.7 million unique total viewers during the 12-hour marathon. It was the highest day of web traffic ever for Animalplanet.com, with 5.5 million page views and 1.4 million videos streamed. It also ranked No. 1 for social television in cable last year, and according to AdWeek, ad revenue is up 19 percent over last year.

1
2 3 4 5 6 7 8 9
Text Only
Community News Network
  • cleaning supplies Don't judge mothers with messy homes

    I was building shelves in my garage when a neighbor girl, one of my 4-year-old daughter's friends, approached me and said, "I just saw in your house. It's pretty dirty. Norah's mommy needs to clean more."

    July 25, 2014 1 Photo

  • taylor.armerding.jpg Inequality crisis shot with factual problems, hypocrisy

    President Obama, various media and political liberals say inequality, of all things, is the defining issue of our times. Yet this message is delivered by multimillionaires and a president who jets from tee time to stump speech on the taxpayer's dime.
     

    July 25, 2014 1 Photo

  • How spy agencies keep their 'toys' from law enforcement

    A little over a decade ago, federal prosecutors used keystroke logging software to steal the encryption password of an alleged New Jersey mobster, Nicodemo Scarfo Jr., so they could get evidence from his computer to be used at his trial.

    July 25, 2014

  • Russia's war on McDonald's takes aim at the Filet-o-Fish

    Russia said earlier this week that it had no intention of answering Western sanctions by making it harder for Western companies to conduct business in Russia.
    But all bets are off, apparently, when you threaten the Russian waistline.

    July 25, 2014

  • Has the iPad lost its swag?

    July 24, 2014

  • Facebook continues moneymaking trend

    Facebook seems to have figured out - for now at least - the holy grail for all media right now: how to make money selling mobile ads.

    July 24, 2014

  • Lindley, Tom.jpg Better police needed for college teams enticed to cheat

    The NCAA once cracked down on colleges that went too far luring top prospects, then it targeted teams that lathered players with special treatment. That was until the NCAA's get-tough approach backfired, rendering it ineffective and creating an opportunity for those who want to play dirty.

    July 24, 2014 1 Photo

  • Police Brutality screen shot. Technology plays key part in battling police brutality (VIDEO)

    Allegations of police brutality are nothing new -- as long as there has been law enforcement, citizens have registered claims that some officers cross the line. But in the last few years, the claims of excessive force are being corroborated with new technology from cell phone cameras, police dash-cams and surveillance videos. 

    July 24, 2014 1 Photo

  • Arizona's prolonged lethal injection is fourth in U.S. this year

    Arizona's execution of double-murderer Joseph Wood marked the fourth time this year that a state failed to dispatch a convict efficiently, according to the Constitution Project, a bipartisan legal group.3

    July 24, 2014

  • Almost half of America's obese youth don't know they're obese

    The good news is that after decades of furious growth, obesity rates finally seem to be leveling off in the U.S.. The bad news is that America's youth still appear to be dangerously unaware of the problem.

    July 23, 2014