The Washington Times-Herald

Community News Network

January 31, 2013

Puppy Bowl and the growth of online cute

(Continued)

NEW YORK —

The kittehs are placed on the set, which is outfitted with a circus-like jungle gym of scratching posts, hidey-holes, blowing tinsel, wagging toys, gyrating toys, rotating toys and a blast of catnip. Despite the performance-enhancing drugs, the cats are subdued.

"Cat fishing ain't going so hot today, guys," says one of the 13 volunteers tasked with entertaining the cats with fishing-rod toys. No one's biting, it seems.

One particularly spunky cat bursts out of a tube in the gymnasium. "Tell your friends how to do that — you're good!"

Most of the cats are more interested in the camera than the toys, though one black-and-white kitty with a Groucho Marx moustache treats the AstroTurf like a scratching post. For the grand finale, a glittering rain of confetti blows onto the set, bewildering the cats and settling on the backs of the camera staff.

After 45 minutes of filming, the kittens are getting tired.

"They're so adorable," coos one volunteer.

There have been other attempts at offering counterprogramming during the Super Bowl, the most-watched television event of the year, but none have persevered like Puppy Bowl. Even the Lingerie Bowl, which aired on pay-per-view, was only staged for three Super Bowls (2004 to 2006).

Puppy Bowl has sprouted puppy mania: There are Puppy Bowl parties and Twitter trending topics. Snooki and Zooey Deschanel puppy-tweet as they watch. And this year, for the first time, Geico bought the naming rights to the Puppy Bowl stadium.

How do you make cute even cuter without being too cute — if there is such a thing as too cute? That's the challenge for Animal Planet each year.

"It's hard not to want to keep adding other cute elements to this," said Toporoff. "It's more about pulling it back in and figuring out which one are we going to go with. There are just so many cute fuzzy things out there."

Text Only
Community News Network
  • Screen Shot 2014-07-28 at 2.21.22 PM.png VIDEO: Dog 'faints' from excitement of seeing owner

    A reunion between a Pennsylvania woman who had been living overseas for two years and her pet schnauzer has gone viral, garnering nearly 20 million views on YouTube.

    August 1, 2014 1 Photo

  • Comiskey.jpg Sterling not the only bad owner

    As the Donald Sterling era in with the Los Angeles Clippers looks to be winding down, many are calling him the worst owner in sports history. From being cheap with the players to his most recent racist comments, it's hard to argue against.
    Yet, there are a few owners of athletic teams who can give Sterling a run for title of worst in history.

    August 1, 2014 1 Photo

  • 20140727-AMX-GUNS271.jpg Beretta, other gun makers heading to friendlier states

    In moving south and taking 160 jobs with it, Beretta joins several other prominent gunmakers abandoning liberal states that passed tough gun laws after the Newtown shooting.

    August 1, 2014 1 Photo

  • Church's denied request for National Guard visit draws national attention

    A Missouri church finds itself in the middle of a media storm after the Missouri National Guard, citing short notice and time constraints, was not able to fulfill a request last week to appear at the church’s vacation Bible school.

    August 1, 2014

  • Lindley, Tom.jpg Grandstands feel a little empty at NASCAR races

    Two decades after NASCAR started running at Indianapolis Motor Speedway, the crowds have thinned considerably. It's probably no reflection on the sport's massive following, which stretches from coast to coast, but it surely doesn't NASCAR's image help when the cameras pan across all of those empty seats.

    July 31, 2014 1 Photo

  • The virtues of lying

    Two computational scientists set out recently to simulate the effects of lying in a virtual human population. Their results, published in the Proceedings of the Royal Society B, show that lying is essential for the growth of a cohesive social network.

    July 31, 2014

  • lockport-police.jpg Police department turns to Facebook for guidance on use of 'negro'

    What seems to be a data entry mistake by a small town police department in western New York has turned into a social media firestorm centered around the word "negro" and whether it's acceptable to use in modern society.

    July 31, 2014 3 Photos

  • Screen Shot 2014-07-31 at 2.12.55 PM.png VIDEO: Five-year-old doesn't want her brother to grow up

    Sadie, an adorable 5-year-old from Phoenix, wants her brother to stay young forever, so much so that her emotional reaction to the thought of him getting older has drawn more than 10 million views on YouTube.

    July 31, 2014 1 Photo

  • Why a see-through mouse is a big deal for scientists

    A group of Caltech researchers announced in Cell Thursday their success in making an entire organism transparent. Unfortunately, this isn't any kind of "Invisible Man" scenario: The organism in question is a mouse, and the mouse in question is quite dead.

    July 31, 2014

  • Sunburn isn't the only sign of summer that can leave you itchy and blistered

    You've got a rash. You quickly rule out the usual suspects: You haven't been gardening or hiking or even picnicking, so it's probably not a plant irritant such as poison ivy or wild parsnip; likewise, it's probably not chiggers or ticks carrying Lyme disease; and you haven't been swimming in a pond, which can harbor the parasite that causes swimmer's itch.

    July 30, 2014