The Washington Times-Herald

Community

January 25, 2014

Radius Indiana moves forward with aggressive lead generation strategy

As 2014 began, Radius Indiana started out of the gates running with it’s lead generation strategy. A foundation was built in 2013 for outreach to site selectors and corporate relocation decision makers. While rebuilding and rebranding the organization, business development worked to determine specific, well-honed target market segments. Marketing materials were produced to support the concentrated marketing strategy.

In late 2013, the Radius Indiana board of directors approved the proposed 2014 lead generation strategy’s next steps. Eighty percent of the lead generation budget was allocated to attend, exhibit, and support 11 site selector conferences and 10 regional sales trips.

“To ignite prosperity and attract business, we must think as businesses think,” said Becky Skillman, President/CEO of Radius Indiana. We have the tools, along with knowledge of the assets and all our region has to offer. Now is the time to reach out and aggressively form partnerships with those who will help bring more business and jobs to Hoosiers.”

Jeremy Sowders, Director of Business Development, commented on the 2014 plan saying, “Our objective is to develop strategic relationships throughout the U.S., focusing first on Midwest and Southeast markets. We intend to own the Midwest.”

Marketing materials developed in 2013 were designed to be utilized to keep the Radius Indiana region top-of-mind with decision makers on a continual basis. In January 2014, creation of tools to support lead generation continues as marketing items are already in production.

The communications strategy for 2014 will also be more robust, including additional segmented messages surrounding specific audiences and events.

To increase brand strength and awareness, social media and video will also be incorporated.

Stay tuned to future newsletters for reports and updates as Radius Indiana continues it’s strategy to increase prosperity in the heart of southern Indiana.

1
Text Only
Community
  • zoeller Wednesday's Area Briefs Benefit for PowerHouseA benefit night for the PowerHouse will be held from 4 p.m. until close today at Impressed Coffee. A portion of the proceeds from all sales will be donated to help with future PowerHouse projects. Girl Scouts calloutAll girls gr

    August 20, 2014 1 Photo

  • Beasleys hold 86th annual reunion The 86th annual Beasley family reunion was held Aug. 10 at the Raglesville Community Center. Fifty-seven members of the family were present to enjoy the meal and fellowship.Mary Phillips asked the table blessing and after the meal a short business me

    August 20, 2014

  • Duke Energy warns area customers PLAINFIELD — As scammers continue to target the customers of utility service providers across the country, Duke Energy is reminding its customers not to fall victim to fraudulent activity.“Unfortunately, we continue to receive reports across our serv

    August 20, 2014

  • Health Dept. hopes to inform Daviess County residents about potential threats Over the past few weeks, the Daviess County Health Department has received several calls regarding diseases in Daviess County. Television and news reports of measles, Ebola and other diseases seem to be daily topics of discussion.Over the past five y

    August 20, 2014

  • Crane hosts college scholarship winners CRANE — Recently, a select group of Indiana’s best and brightest college students were honored at Naval Surface Warfare Center, Crane Division when the Southern Indiana Section of American Society of Naval Engineers, Blacks in Government, and the Ho

    August 19, 2014

  • GardenOfMonth.jpg Home selected by Flower and Garden Club The home of Albert Wichman at 2413 Glenwood Drive has been selected by the Washington Arts and Flowers Garden Club as the Spotlight Yard of the Month. When Wichman bought the house three years ago, it had a few shrubs and bushes, but now he has trans

    August 19, 2014 1 Photo

  • AldredKatie.jpg Aldred successfully defends her dissertation, earns PhD Katie Aldred, a 2005 graduate of Washington High School and a 2009 graduate of the University of Evansville, received a PhD in biochemistry from Vanderbilt University in Nashville, Tennessee, in May.She successfully defended her dissertation titled “

    August 16, 2014 1 Photo

  • Bunch Bunch, Roberson celebrates engangement Bunch-RobersonJennifer Rose Bunch, daughter of Kent and Tina Bunch of Washington, and Joseph Alan Roberson, son of Roger and Lynn Ann Roberson of Wheatland and Bob and Lisa Rehwald of Vincennes, announce their engagement and upcoming wedding.The brid

    August 16, 2014 1 Photo

  • Shaw graduates from Basic Training Air Force Airman Richard L. Shaw graduated from basic military training at Joint Base San Antonio-Lackland, San Antonio, Texas.The airman completed an intensive, eight-week program that included training in military discipline and studies, Air Force

    August 16, 2014

  • Ways to help others Retired Senior Volunteer ProgramRSVP is seeking more volunteers to fill requests from non-profit and community service agencies. Volunteers choose when, where and with whom they want to work. Assignments are made to fit the volunteer’s interests and

    August 16, 2014