Special to TH
The Washington Times-Herald
---- — As 2014 began, Radius Indiana started out of the gates running with it’s lead generation strategy. A foundation was built in 2013 for outreach to site selectors and corporate relocation decision makers. While rebuilding and rebranding the organization, business development worked to determine specific, well-honed target market segments. Marketing materials were produced to support the concentrated marketing strategy.
In late 2013, the Radius Indiana board of directors approved the proposed 2014 lead generation strategy’s next steps. Eighty percent of the lead generation budget was allocated to attend, exhibit, and support 11 site selector conferences and 10 regional sales trips.
“To ignite prosperity and attract business, we must think as businesses think,” said Becky Skillman, President/CEO of Radius Indiana. We have the tools, along with knowledge of the assets and all our region has to offer. Now is the time to reach out and aggressively form partnerships with those who will help bring more business and jobs to Hoosiers.”
Jeremy Sowders, Director of Business Development, commented on the 2014 plan saying, “Our objective is to develop strategic relationships throughout the U.S., focusing first on Midwest and Southeast markets. We intend to own the Midwest.”
Marketing materials developed in 2013 were designed to be utilized to keep the Radius Indiana region top-of-mind with decision makers on a continual basis. In January 2014, creation of tools to support lead generation continues as marketing items are already in production.
The communications strategy for 2014 will also be more robust, including additional segmented messages surrounding specific audiences and events.
To increase brand strength and awareness, social media and video will also be incorporated.
Stay tuned to future newsletters for reports and updates as Radius Indiana continues it’s strategy to increase prosperity in the heart of southern Indiana.