The Washington Times-Herald

Food

October 26, 2011

Grabby-Hands or Smart Shoppers? You Decide

(Continued)

WASHINGTON —

Note that the coupons you find in the store typically are not limited to one per shopper or one per transaction. It’s not in the best interest of the stores or the manufacturers to limit the number of in-store coupons that shoppers can take or use. Point-of-purchase coupons are an effective promotional tool to encourage sales.

There’s another factor to consider. Shoppers may not realize how often manufacturers replenish in-store coupon displays. A coupon dispenser that’s empty one day can be full the next. Of course, for shoppers there’s always a little luck involved regarding the state of coupon displays during their shopping trips. But my point remains: coupons are placed in the store to be used.

Take a look at this email from one manufacturer. It contains a great tip on what to do if you find coupon displays empty when you go shopping.

 

Question:

“I just read your article concerning shoppers who take too many coupons from tear pads or dispensers. I worked for a major corporation that offers tear pad coupons and coupons used in the automatic dispensers. The tear pads are displayed on shelves and bulletin boards. Both types of coupons give the consumer an opportunity to enjoy savings and the manufacturer to sell more of the product through the store.

“Replacing empty tear pads was part of what I did as a vendor servicing our stores, along with keeping the shelves stocked. Stores sometimes kept extra tear pads at the service desk in case the coupons ran out before we returned. All the customer had to do was inquire. 

“Manufacturers don’t care about the number of coupons a customer uses. As long as you plan to purchase the items supported by coupon savings, the manufacturer appreciates the use, increased sales and exposure to the products. The coupon is for savings as well as for capturing the attention of the consumer for future purchases. As you said in your article, first come, first served. Just don’t forget to ask at the customer service desk if the dispensers are empty. They may have more.”

© CTW Features

Jill Cataldo, a coupon workshop instructor, writer and mother of three, never passes up a good deal. Learn more about couponing at her website, www.jillcataldo.com. Email your own couponing victories and questions to jill@ctwfeatures.com.

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