The role of information and salespeople has long been included in the annual survey. This version reflected changes in Internet-based technologies, including the addition of questions about social media, email and text messaging. The team looked at how the importance of different media, information sources, salesperson activities and salesperson attributes affected producers’ decision making.
Results from the survey are now available at www.agecon.purdue.edu/cab/lcpproducts. There is a charge, structured in two levels of detail.
For questions about survey methods, contact David Widmar, research associate, at email@example.com.