The ranch now has about 60 head. Lucky Delta Lady produces calves that bring prices of $10,000 to $50,000, and she isn’t the only star on the ranch.
Another heifer named Mona Lisa is also building a reputation in her age group and winning awards. “We have won around 20 awards at the various Longhorn stock shows,” said Jones. “There are a lot of Longhorn producers with herds of 16,000 head that aren’t taking in awards like we are.”
The Hoosier Longhorn Ranch, like any other beef operation though, comes down to the production of meat. “People really need to try Longhorn meat,” said Jones. “It’s way healthier than any other beef, lower in fat and cholesterol. When you eat Longhorn you don’t get a lot of fat, you get total meat.”